Organizations today are so caught up with returns without investment, they are so possessed with the misconstrued idea of holding onto lose ends of strings from the customers and believing that would be sufficient to beat the competition, while the competitors have secured their customer base with electric fencing so secure and have installed the confidence by demonstrating their competence, passion, and the sense of making the customers feel they are getting what they think they want and not what we think they want not just the business aspects, I am by no meanse suggesting that consulting/ suggesting a better idea is a bad thing that is why companies hire consultants to give the best solution for the existant problem. It’s ok to build castles in the air but trying to live in them; or imagine building an apartment first looking for the tenants and then laying the
foundation. That isn’t going to work.
if I have to give a similar example it’s more like a captain of a ship trying to win a race of sailing the seven seas on a non existant boatthe while other competitors are on a motor boat.
The gyan given by the so called business gurus such as early movers in the market has the advantage of 0 competition. Or trying to build some sort of a competent team even before the business is got, demonstrate the examples and convincing the prospective client that we do have the quality resources and a dedicated team competent doyen is thrown out of window as if to suggest there is no place for marketing laws in today’s ruthless cut throat business policies. Everyone wants to grab the biggest share of pie without realizing if we actually have the potential capacity to deliver the over
aggressively accepted tasks and its deadline…
In a nutshell, have the team of specialist, realize what is feasible and realistic having at least one SME from the respective technology area or equipping the presales team with sufficient knowledge in order to have the analysis of the feasibility assessment before commiting anything to the customers who are prospective clients.